The Chinese manufacturer, LeEco claims that it has sold content worth Rs. 320 million on its first flash sale of Le 1S Eco. The ‘Superphone’ that was launched earlier this month comes bundled with its content ecosystem. It was priced at Rs. 9,999 for its flash sale, however, it will be now available at Rs. 10,999.
LeEco has achieved this unimaginable record in just 29 minutes on the first flash sale. It is said that the LeEco membership program of worth Rs. 4,900 has played a huge role in this sale. It also offered 10% cashback for HDFC credit and debit card holders and offered an exclusive back cover along with each phone as part of a promotional offer. Last week, the company had announced that it has received over 100,000 registrations in just 24 hours while it has kept the same number of Le 1S Eco smartphone up for sale.
“We are immensely proud to be creating new industry records with our Superphones and thrilled to have done it this time with our content membership program. Le 1s Eco is the first of its kind that comes integrated with our content ecosystem and this will change the way users consume content on the go.”
– Atul Jain, COO, Smart Electronics Business, LeEco India.
LeEco has also announced its advertising partnership with Twitter.